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Benefits of Survey to Big Companies & Consumers

I have received few questions where our readers are asking why these companies do offer big prizes, giveaways and promotional products to consumers? I think this is a very good question. Now imagine this situation for these big companies like Coke, Pepsi, McDonald, Boss, Nike etc, that they invest heavily in a product development and then launch that product without capturing the real consumer’s feedback. What would happen to their product success? It could be a real success or it could be a flop. Or consumers may come back and provide them feedback on what needs to be improved to make it a better product. This whole process will take time in this situation as the product is already launched and others may copy this product and beat the original company with their better product. This is where you and I come in the picture.

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